What is a Strike Arena?


Wondering what a Strike Arena is?  You’re not alone.  The popularity of this leisure phenomenon has grown rapidly in recent years, and for good reason: people love it.

But what IS it?

At its heart, it’s a leisure activity, which fits perfectly in a indoor play centre, entertainment centre or trampoline park.

Participants run up, down and all around to try and touch coloured pods – the more pods of the right colour you can touch, the better.

Standing in the way of you getting all the pods are obstacles – lots of them – so it’s not as straightforward as just running around, touching a few pods and putting your feet up.

Strike Arena is a team game too, so there’s a real competitive element to it, and there’s a time frame as well, which adds an extra edge to the game.

And because speed is a key part of the game, it helps your customers get active, ticking the health and fitness box.

Who is a Strike Arena for?

For everyone, pretty much.

Clearly it fits perfectly into a soft play-style context, but it’s just at home as an additional revenue stream in an entertainment centre too.

As a result, there are a wide range of target customers, from children enjoying a birthday party, through to corporates having an away day or a team building exercise.

How much space does it take up?

As much or as little as you want – there are 18 different obstacles/challenges to choose from rope climbs to ball pools, and you can pick the ones right for you and your target customer.

These challenges can then be arranged within any sort of frame you want – if space is at a premium, you can build up rather than across.

Check out our case study from Boost Leicester if you want a deep dive into a real one we have built!

Why consider a Strike Arena?

  • Appeal to lots of different demographics, from kids to corporates
  • Increase dwell-time and spend-per-head, with another fantastic feature at your premises
  • Add an additional revenue stream, with the option of ‘pay to play’
  • Keep moving with the times, giving your customers what they want and staying relevant.

Coming to IAPPA Vienna?

Interested in the idea of Strike Arena and planning on attending IAPPA Vienna?

You’re in luck – we’re in Vienna too, and we’re bringing a Strike Arena with us, so you can try it out for yourself.

Make sure you pop along to The Play Company’s stand at IAPPA, but before you do that, let’s schedule some time to talk things through at the show – click HERE to schedule an appointment at IAPPA.

(If you’re not going to be at the show, click the WhatsApp button to chat to us now, or pick up the phone and call us on (+44) 1548 521197.)

Contact us

To talk to us about your new play area, just give us a call on 01548 521197.

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