Unforgettable Summer Fun at Hobbledown with AIP


As you may know, we are renowned for the adventurous indoor play spaces, and were recently invited to one of our most enchanting, Hobbledown, a family adventure park, for the Association of Indoor Play (AIP) summer social. This invitation holds special significance as we constructed Hobbledown’s Soft Play area in June of 2022….. (you can read our case study here)

……AIP, a not-for-profit organisation, plays a vital role in representing and advocating for the Indoor Play Sector, encompassing various aspects such as Indoor Play, Role Play, and Baby Play. 

Let’s delve into the significance of this event and explore how The Play Company’s expertise continues to shape the world of indoor play.

The Play Company's Expertise in Indoor Play:

With a commitment to creating imaginative and engaging play environments, The Play Company has established itself as a leader in the indoor play industry. Our dedication to innovation and quality is evident in every project we have undertaken. The construction of Hobbledown’s Soft Play area stands as a testament to this exceptional craftsmanship and attention to detail.

Hobbledown and the AIP Summer Social:

Hobbledown, located in Hounslow, England, is a unique family adventure park that offers a range of activities and attractions for children of all ages. As part of their commitment to providing a memorable experience, Hobbledown partnered with us at The Play Company to develop a remarkable Soft Play area, something that at the time was our biggest and most venturesome project to date. This collaboration brought together Hobbledown’s enchanting world and stories with our expertise of soft play, resulting in a space that sparks imagination, encourages active play and continues to tell a story to go alongside the book and characters that hobbledown had written for kids to embark through at this play space.

The AIP Summer Social is an annual event organised by the Association of Indoor Play. It serves as a platform for industry professionals, operators, and suppliers to connect, share knowledge, and discuss the latest trends in the indoor play sector. This year, Hobbledown was chosen as the venue for this highly anticipated gathering, making it even more special for us at The Play Company.

Significance of the AIP Summer Social:

The AIP Summer Social holds immense importance for both The Play Company and the Indoor Play Sector as a whole. It provides an opportunity for industry professionals to come together, exchange ideas, and explore new possibilities. By attending this event, we were able to showcase our expertise and learn from other industry leaders, further enhancing our own understanding of the evolving needs and preferences of children and families.

Through active participation in the AIP Summer Social, we were able to strengthen our relationships within the Indoor Play Sector. Engaging with fellow professionals, share in their experiences, and gain valuable insights into the latest advancements in the industry. Such networking opportunities are essential for us staying at the forefront of innovation and ensuring that we continue to deliver exceptional play spaces.


Our invitation to the AIP Summer Social at Hobbledown was a testament to our expertise and recognition within the Indoor Play Sector. This event serves as a platform for industry professionals to connect, collaborate, and share their passion for creating engaging play environments. By being a part of this gathering, we were able to showcase our remarkable work at Hobbledown’s Soft Play area while also learning from other industry leaders. 

Contact us

To talk to us about your new play area, just give us a call on 01548 521197.

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