Soft play has always been a highlight at any family attraction park, and Crealy’s with their Sooty Land is no different. They are consistently drawing in families for hours of fun. However, parents often found themselves staying in the soft play area far longer than they expected, with kids completely absorbed – a great thing to hear, however it was sometimes at the expense of not exploring the rest of the park. 

To enhance the experience while keeping the play structure as a key attraction, Crealy approached us, asking for something new and for them, they were the first site that featured a Strike Arena, seamlessly retrofitting a timed game into the existing soft play. This upgrade maintained all the original features of the soft play space, whilst adding an exciting, fast-paced challenge that encourages active, timed play rather as apposed to endless free roaming.

One of the standout aspects of this installation is its clever use of space. Built directly over a mirror maze, it maximises the available area without removing any of the park’s existing attractions. By layering experiences, Crealy was able to enhance their offering without compromising on space—ensuring every inch of their park continues to deliver fun and adventure.

Our Strike Arena is designed to keep kids engaged with interactive, competitive gameplay whilst being able to be incorporated to any classic or new soft play – featuring tube slides, stalagmites, bash bags, and more. Parents also benefit from its well-constructed layout, with easy viewing points that allow them to keep an eye on their children without having to follow them through the space.

By combining classic soft play and modern technology, this space now features a high-energy play area with traditional soft play fun, keeping families moving whilst making an unforgettable experience at Crealy.