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Swiss Cottage Leisure Centre – Another hit for GLL

The Play Specialists

Worldwide Play Area Equipment, Installation,
Cleaning & Maintenance Company

Another Hit for Leisure Chain GLL at Swiss Cottage

The key to ensuring your growth year to year is heavily dictated by how many people you can bring into the space ( or bring back ), and one of our clients, GLL, has focused hard on bringing new or updating their facilities over the last few years to ensure that growth.

Swiss Cottage in London has one of the most open and well-lit entrances to a leisure centre we have ever seen. Around the reception is a cafe and lots of light, which would bring even more people in through the doors.

Welcoming guests into the space now, there is a multi-levelled soft play area that is so perfectly lit and incredibly vibrant, it even shines on the most overcast day.

Featuring everything that everyone loves from Soft play over two areas ( one for the older kids and one for the babies and toddlers ). Now Mum and Dad have a reason to enjoy their coffee with friends, whilst the little ones go off and play for an hour or two.

If you’re looking to invest and apply the same model to your space, please contact us and let us know, we’d love to supply a free design for your space.

Beekse Bergen Soft Play ( Dutch Version )​​

Beekse Bergen Logo

Beekse Bergen Soft Play ( Dutch Version )​

Worldwide Play Area Equipment, Installation,
Cleaning & Maintenance Company

This is a dutch write up from the original case study we have covered from Beekse Burgen and our indoor soft play area in the Netherlands, if you wish to read the original version, please click HERE.

Beekse Bergen, het grootste safaripark in de Benelux, had een manier nodig om bezoekers te blijven aantrekken tijdens de koudere maanden. Onze oplossing? Een levendig indoor softplay-gebied met een piratenthema, ontworpen voor alle leeftijden, dat eindeloos speelplezier biedt ongeacht het weer.

Ontdek hoe deze spannende toevoeging een seizoensfavoriet heeft getransformeerd tot een bestemming voor het hele jaar door!

De klant

Beekse Bergen is een safaripark in Nederland en het grootste in zijn soort in de gehele Benelux.

Met safari’s per bus, boot en auto, evenals diverse wandelroutes waarbij je de dieren van een veilige afstand kunt bewonderen, is Beekse Bergen al lange tijd een buitengewoon populaire attractie. Met een safarihotel, een resort en een meerresort bieden ze hun gasten volop mogelijkheden om een geweldige tijd te beleven.

Maar, zoals elk goed recreatiebedrijf, blijft het team zoeken naar manieren om te verbeteren – en daar komen wij in beeld.

De Uitdaging

Het safaribedrijf van Beekse Bergen is begrijpelijkerwijs behoorlijk seizoensgebonden. Tussen april en september is het praktisch de populairste attractie in de regio. Maar in de koudere wintermaanden is het veel uitdagender om klanten aan te trekken.

Het team van Beekse Bergen kwam bij ons met dezelfde uitdaging die we van veel van onze klanten horen: “Wat kunnen we creëren dat ons helpt om van strikt seizoensgebonden naar aantrekkelijk het hele jaar door te gaan?”

Wat we hebben gedaan

Ons doel was om een oplossing te ontwerpen die bezoekers aantrekt, ongeacht het seizoen. We creëerden een levendig indoor softplay-gebied met een piratenthema, perfect voor gezinnen en avonturiers van alle leeftijden. Deze nieuwe toevoeging biedt een plek waar kinderen kunnen spelen en volwassenen kunnen ontspannen, ongeacht het weer buiten.

Dit speelt niet alleen in op de behoefte van winterbezoekers, maar zorgt ook voor een compleet nieuwe dimensie aan het park die het hele jaar door relevant blijft.

Het Resultaat

De populairste attractie in de regio heeft nu een extra troef in handen om nieuwe klanten aan te trekken en bestaande klanten een reden te geven om terug te komen – of de zon nu schijnt voor een safari of niet.

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Some of our Installations

Monkeytown – Kadoelen, Amsterdam

Freedom Adventure Park - Cape Town, South Africa

Bright Pastel Fun at Jesse’s House, London

Festive Comms Event 2024

Festive Comms Event 2024

Worldwide Play Area Equipment, Installation,
Cleaning & Maintenance Company

We’ve had a really fantastic year here at The Play Company.

We’ve worked on plenty of retrofits, new builds and maintenance jobs that have covered the world, it’s all been really hard work.

So to say “Thank You” to the team, we merged our End of Year Communications Event with our Festive Party, but what did we get upto?

We started the day with a presentation from the CEO, Elliott Myatt. Whom spoke about our good points ( and bad ) over 2024, looking at working on internal improvements for a more efficient and fun 2025.

Between the presentation, the team were served with multiple fun activities to get involved and interact with wider members of the team.

  • We got all managers to be the ‘Best Snowman’, wrapping them up in toilet roll.
  • We did a bingo where people had to find someone different to each question on the sheet.
  • And we rounded it off with a BIG quiz.

Now, what happened next? it was only Lunchtime!

Some went to the spa, some went to the gym, but most got themselves involved with conversations over a beer. Because knowing how our Soft Play colleagues work, and how we can all work together, better is the most important.

In the evening, we were invited to a three course meal, casino games, a live band and a DJ.

With lots of mixing, dancing and conversations from the team, we really learned what they want to get involved with and knowing they had a good time ( and possibly a big hangover ) we want to thank them all for 2024.

2025 is looking to be a big year for us as indoor soft play providers, and we hope that events like these bring the team together so that we can all work better, together in the future.

Thank you team, thank you clients, see you in 2025….

Notty Award Winner 2024

Notty Award Winner 2024

Worldwide Play Area Equipment, Installation,
Cleaning & Maintenance Company

What a night to remember! The Play Company International team swapped workwear for black tie as we attended The Nottys, a prestigious awards evening celebrating the very best in the industry. And guess what? We didn’t just attend—we walked away as winners!

The night was a whirlwind of excitement, starting with our team ( whom you can learn about here ) gathering together in our finest attire. It’s not every day we get to trade blueprints and brainstorming sessions for a red carpet and champagne flutes, but we embraced it in style.

As the awards were announced, we cheered and applauded the incredible achievements of other businesses—though let’s be honest, our table had a slight feeling of suspense. When Play Company International’s name was called, the room filled with our cheers (and maybe a little squeal from Claire and Eviee). Elliott took to the stage to accept the award on behalf of the entire team, delivering a heartfelt speech that reminded everyone why we do what we do: creating playful, innovative spaces that bring joy and excitement to communities around the world.

The rest of the evening was spent celebrating—networking with other industry leaders, reminiscing about some of our favorite projects, and making the most of the photo booth.

But let’s not forget what this award represents. It’s not just a shiny trophy to display in the office (although it does look very good on the shelf). It’s a recognition of the hard work, dedication, and creativity that our team puts into every single project. It’s a testament to the incredible clients and partners who trust us to bring their visions to life. And it’s a reminder that, as a team, we can achieve great things when we dream big and play even bigger.

A massive thank you to The Nottys for hosting such a fantastic event and for recognizing the work we’re so passionate about. And to our amazing team at Play Company International—this win is for all of us

New 2024 Soft Play Brochure

The Play Specialists

Worldwide Play Area Equipment, Installation,
Cleaning & Maintenance Company

Every year, we love to show off some of the more recient deisgns, installs and creations that have come to fruition.

Whether it’s a retrofit, new build or Strike Arena. The passion we put into these designs is something we want to show off.

So scroll on down, take a look around and check out some of our 2024 soft play installations.

Within the brochure you can find references to complete soft play installations within the following sectors:

  • Trampoline Parks
  • FEC’s
  • Urban Activity Centres
  • Farm parks
  • Indoor Playgrounds

We have also dedicated some space to some design concepts that show what could be done should there be an unlimited budget with one of our clients, something that will capture the curiosity for others to follow.

 

There is also some dedicated Strike Arena installations from Louisiana in USA, to our country of the UK.

Finally, there is a small breakdown of some of the equipment that can go into play frames from an iconic drop slide to a giant volcano slide.

 

With a whole lot to see within this catalogue we hope you find it of use and with our design department we hope to speak soon to create something truly unique for yo

It’s our mission to elevate the world of play, and make play more fulfilling, more energetic and more engaging, and it’s that mission that’s at the forefront of everything we do – we’re not willing to rest on our laurels, and we’re always keen to go bigger and better.

When you work with us, you can expect that approach – we aren’t just going to design by numbers.  We’ll go above and beyond to understand your target market, work out exactly what’ll best suit your space, and then deliver something that’ll give you the best possible result.

And if that sounds good to you, then we should have a conversation – email us at info@theplaycompany.co.uk or give us a call on 01548 521 197 and we’ll find a good time to talk it through.

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IAAPA Europe 2024 – Amsterdam

The Play Company At IAAPA Amsterdam 2024

23rd – 27th September 2024

Amsterdam RAI

STAND: NR 3-C32

The Play Company are please to be exhibiting at IAAPA Europe 2024 in Amsterdam at the RAI, showcasing our bespoke Indoor Play and Strike Arena.

For a preview of what’s happening at our stand, to get in-touch ahead of the show or instructions on how to find us, take a look below.

Who Will Be There

Elliott Myatt - CEO
Sam Doubleday - Director of Design and Engineering
Simon Ward - UK & Europe Sales Manager
Claire Garman - PA to CEO
Davina James - Maintenance Manager
Samuel Whittington - Content & Marketing Manager

Book in a meeting

Perfer to just drop us a line?

Download our Brochure

Where to find us?

Simon Ward Joins The Play Company

The Play Specialists

Worldwide Play Area Equipment, Installation,
Cleaning & Maintenance Company

Simon Ward Joins The Play Company

As our business has grown and we have taken on more clients, sites and projects, so has our team.

We began as a small group of 8 people maintaining loved and well used play frames and play spaces however took the decision at 40 members of staff to introduce a new Soft Play Sales Manager covering the UK.

Introducing Simon Ward!

Simon brings with him a wealth of experience, knowledge and industry expertise, having the time and energy that invites fun into our team. Having previously worked for another supplier we know he is perfect for our ever growing family.

Simon is not only here to service our growing client base across the UK but he’s also on hand to supply fun, innovative and safe solutions.

He is already bringing his fresh ideas to life with our existing team.

We wish Simon the best on his new adventure with us and welcome you to get in touch with him should you have any questions, whether you are looking at setting up a play area or build upon an existing frame, he is the go to man!

AIP 2024

AIP Trade Show 2024

Hey There,

Thank you for coming to visit us at AIP 2024.

Whilst we offer Soft Play support for businesses from start to finish and beyond, we’ve got the most important things at the top here so we can quickly get you to the right place.

What's happening at our stand

We’re keen to learn about your upcoming plans within your plays area. 

We’d love to know as much as possible about your upcoming project so that we can provide you the best and most suitable design for the space and needs you require

WHY?

Well, who doesn’t want to increase their profits?

Meet Our Team

Elliott Myatt

CEO

Simon Ward

CEO

Our Products

Strike Arena

Soft Play

Previous Projects

Mini Meadows - Northampton

Mini Meadows is a beautiful farm park on the Leicestershire and Northamptonshire border, with indoor and outdoor play, farm animals and a cafe, set in 12 acres of countryside.

A small, independently run Farm Park with animals to pet, outdoor play areas to roam and an indoor cafe……..

Cattle County - Berkeley

Cattle Country is based in Berkeley, Gloucestershire, and it’s an all-year-round farm park visitor attraction.

With farm animals, indoor play, outdoor play, a independent cafe ( run through their ‘home-grown’ produce ) and a gift shop, they’ve got plenty of revenue streams and a huge range of activities for children of all ages……..

Play Valley - Doncaster

From opening their first site in Rotherham, expanding into Sheffield and now with their new site in Doncaster, the team at Play Valley really know what it takes to create a wonderful play facility for children and parents alike……

GLL Active - Sutton

As well as a state-of-the-art gym, cycle studio, tennis courts, dance studios, and a day nursery, they’re also home to Sutton’s first trampoline and play park, and are always looking for new ways to increase the value they bring to customers and drive more footfall into the Village………

Want to learn how a soft play can help your business?

Soft Play Design Team Visit Crealy

The Play Specialists

Worldwide Play Area Equipment, Installation,
Cleaning & Maintenance Company

Soft Play Design Team Visit Crealy

Our design team are the creatives behind the interactive and safe play spaces that encourage young children and kids to play, have fun and exercise.

The whole team had great fun, both understanding how children would experience the soft play area and interactive elements, whilst also seeing how the frames are pieced together.

The new ( and rapidly expanding ) design team were able to see what they would be doing in their design software and how it would need to fit within restrictions of sites they would build into.

A common part of their process is designing to bespoke and unique building, no two designs are the same, so they could see firsthand how the layout of existing parks need to be mindful of regulations and restrictions.

Everyone had a great time, and whilst there was lots of fun, there was also lots of learning.

If you’d like to enquire about having a design done yourself, click HERE.

Or, if you’d like to learn more about the team that can take your ideas into a real play area, click HERE.

Dubai Deal 2024

Dubai Deal 2024

The Play Company At Dubai Deal 2024

5th and 6th March 2024

DUBAI WORLD TRADE CENTRE

STAND: NR 3-C32

The Play Company are please to be exhibiting at Dubai deal in 2024, showcasing our bespoke Indoor Play and Strike Arena.

For a preview of what’s happening at our stand, to get in-touch ahead of the show or instructions on how to find us, take a look below.

What's happening at our stand

We’re keen to learn about your upcoming plans within your plays pace or FEC. We want to know how we can help you grow your site activities, retain customers and increase frequent visits to your site.

WHY?

Well, who doesn’t want to increase their profits?

Our team at the event

Elliott Myatt

Hi, I am Elliott, and I am the Sales Director and Co-Director here at The Play Company.

I have been growing the business since 2015 with my dad and best friend from just a small maintenance company to now; a globally recognised soft play and indoor interactive playground, designer, manufacturer and installation team.

Come meet me at stand and let’s talk about how we can work together.

Elliott

Our Products

Strike Arena

Soft Play

Book in a meeting

Perfer to just drop us a line?

Download our Brochure

Where to find us?

Strike Arena

Why choose a soft play area for your space?

Strike Arena’s frenetic, adrenalin-inducing course will guarantee satisfied customers AND highly profitable revenue to your premises, adding a fantastic additional revenue stream to your business and increasing customer value too.

Invest in Strike Arena and:

  • Choose from 18 fantastic challenges, from ball pools to rope climbs, designed to improve health and fitness, deliver huge amounts of fun and ensure customer satisfaction
  • Add a time-limited ‘pay to play’ offering and increase revenue
  • Increase dwell-time and spend-per-head, and boost profits as a result

Want to learn how Strike Arena can fit in your space?

Soft Play

Why choose a soft play area for your space?

We can help. For the last two decades, we’ve been involved with every element of indoor soft play areas; from the design right through to the installation and maintenance.

We’ve installed our soft play product into many locations around Europe, the UK and the United States. Whilst many people setting up a soft play centre have the space to set something up, they don’t know where to start.

That’s where we come in!

Our indoor play design team are here to create visuals that will accurately represent the final installed product, from small safe baby or toddler areas to multi-level bespoke soft play featuring drop slides, snake runs, ball pools and more.

The designs we create are not just limited for use by young children; we can also create adult playgrounds and the obstacle courses that gets teens and adults running, jumping and climbing all over the place

Want to learn how a soft play can help you?

Perfer to just drop us a line?

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