With the widest array of Farm Parks nowadays trying to grab the attention of customers to visit, we look through why Cattle Country is at the forefront of obtaining and keeping happy customers no matter what the weather.

The client

Cattle Country is based in Berkeley, Gloucestershire, and it’s an all-year-rould farm park visitor attraction.

With farm animals, indoor play, outdoor play, a cafe and a gift shop, they’ve got plenty of revenue streams, and a huge range of activities for children of all ages.


The challenge

While Cattle Country is a go-to destination in their geographical area, it has – in the past – been a bit weather dependent.

Like so many other leisure businesses, they found themselves beholden to the weather: if the sun shone, they were full.  If it didn’t, they weren’t.

Together we faced this challenge head on – making Cattle Country the destination of choice, rain or shine.

The answer?  Elevating their indoor play options.

What we did

Say hello to the Cowshed – Cattle Country’s fantastic indoor play barn.

Chock full of activities for children of all ages, it’s three times the size of their old toddler play barn, with three levels of indoor play equipment that’ll keep children entertained all day, especially while it’s bucketing down outside.

In addition, there are two dedicated areas for under fives, including a tiny town role play area, and a toddler soft play – this area features a go-kart track, shops and a static fire truck, which is proving extremely popular.

Over on the main frame, older kids can enjoy a Freestyle Duo, Clear Deck Bridge, Power Tower, Angled Climbing Walls, Spiral Slide, Drop Slide, LED Ball Pool and Monkey Bars over Cargo Net – you name it, this place has got it.

And last but not least, the aptly named Cattle Run – Cattle Country’s take on the Ninja Run, where two players race each other to the finish.


The result

Cattle Country now boasts a multi-play area, all under one roof, which appeals whatever the weather.

In addition, with more attractions, catering to all sorts of different age groups, their appeal is much wider, with opportunities for kids to come back and try the next challenge.

The result?  Increased patronage, increased dwell time, and a leisure asset that’ll attract new and existing customers for years to come.

Which one of these best describes you?

Contact us

To talk to us about your new play area, just give us a call on 01548 521197.

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