Altitude Oswego chose The Play Company, following a visit from our MD Elliott and Robin from Rugged Interactive.
The two of them were passing through Oswego in early 2023, visited the site and filmed a short 5-minute video walking around, pointing out the areas that were popular and unpopular, and the assets that were being used regularly versus being ignored.
The video also suggested products that could replace the less popular, non-operational and labour-intensive areas.
The guys at Altitude Oswego were keen to implement their suggestions, and the alliance was born.
We began by looking at the current footprint, and making plans to improve or replace the areas in question.
One particular area that needed some work was a space featuring a super trampoline – these are slowly being phased out in the US due to high accident rates.
We removed the super trampoline, building in a Strike Arena, and because we now had additional height, working from the ground up, we built a Ninja Run over the top of the Strike Arena.
The old and tired high nine had seen better days, so we took the out, retrofitting an AeroStrike in its place – the interactive cageball target game is incredibly popular, and will definitely be a hit for years to come.
We also removed the Racing Zipline – this required two staff to look after it at all times, despite not being a particularly popular attraction.
In its place, we built a soft play and toddler area, which requires no staff member, with kids able to roam free in that area. And before you go thinking that they need a staff member to keep the bigger kids out – the area is designed for all, so that issue doesn’t arise.